Many clients have asked me what exactly the term ‘edit’ means and although different photographers may use different terminology, when it comes to Ten·2·Ten Photography, we define editing as “Adjusting various tonal elements of an image in order to showcase it as the best result possible.” Standard edits consist of possible changes to:
- White balance
- Shadows & highlights (contrast)
- Fill light
- Clarity and vibrance
There are companies whom photographers can outsource this type of work to as they complete these tasks for a minimal price. Personally, I don’t like anyone toying around with my images and I choose to do all of this standard editing myself for one very important reason: when I take a photo, I envision what I want the final product to look like – so why would I give someone else creative control over my work?
So, that’s basic editing. Now, on to retouching!
Editing does not equal retouching – at least not with this company. Magazine style retouching involves various complex elements that can consist of:
- Blemish removal
- Skin toning
- Skin softening
- Eye colour enhancement
- Digital false eyelashes (for dramatic eyes)
- Teeth whitening
- Body contouring (ie: the photoshop ‘diet’)
- Background replacements
- … and the list goes on!
Magazine style retouching is not standard in our wedding packages at this type of work takes an excrutiatingly long time to complete. There are times; however, when we do enhance our images this way: when our clients purchase prints or albums. Prepping a photo for print consists of various enhancements as well as file calibration. It is important to note; however, that we do not do body contouring on images unless a client requests it as this can be a sensitive issue for some clients.
So now, let’s allow the images to speak for themselves!