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Email Templates for Photographers – Managing Inquiries + Initial Contacts
Over the course of the years I’ve spent in business, one of the things I’ve learned is that effective and efficient communication is one of the keys to success.
Finding your voice, as a business owner, can be downright difficult for many. How do you speak with confidence without coming off as too confident? How do you approach some of the difficult situations a business person can face in a way that is both understanding and fair to all involved?
I created email templates as a means to help others not only streamline their communication but to provide education to those who need to find their voice or refine the voice that they have. Learning how to say things, when to say things and why certain things need to be said helps create a solid foundation for future communication skills.
Email templates are easily customized not only with your own content but with your own branding and personal elements because, let’s face it, people don’t want to receive robotic scripts from photographers who claim to want to develop a deep rapport. These templates can be used as it or customized to fit your brand and your client’s needs but most importantly, they are a tool to help you find your voice and communicate clearly.
This is pack #1: Managing Inquiries + Initial Contacts
How you reply to an email is arguably more important than when you reply. Why send an auto-responder to deliver an impersonal message that gets delivered in seconds (hello?!? clearly a robot!) when you can create a series of beautiful templates that are easily customizable on-the-spot, a start building your client rapport right away? A great way to increase your booking rate!
24 customizable email templates that include:
- Initial Inquiry Response – You’re available!
- Initial Inquiry Response – When you have associates
- Initial Inquiry Response – You’re booked but will happily refer
- Initial Inquiry Response – You’re booked and do not want to refer
- Follow Up Email
- Date being requested by another couple – before consultation
- Date being requested by another couple – after consultation
- Meeting Confirmation – In Person
- Meeting Confirmation – Online
- Pre-Consultation Check in
- After Consultation Follow Up
- Contract Signing
- Thank You for Booking: Let’s get Started
- Response If Prospective Client is Inquiring Too Far in Advance of Booking Season
- Client requesting discount/price matching (your answer is no)
- Client requesting discount/price matching (your answer is maybe)
- Response if they are asking for something you don’t do/specialize in
- If you’re not a good fit based on email
- If you’re not a good fit after consult
- Email response to request for costs associated with traveling to a destination wedding.
- Email response to request for free services in exchange of travel (or vice versa)
- Addressing a client who wants to waive model release portion of contract (you agree – no fee)
- Addressing a client who wants to waive model release portion of contract (you agree – fee associated)
- Addressing a client who wants to waive model release portion of contract (you do not agree)