Email Templates for Photographers – ALL

Description

Managing Inquiries + Initial Conversations

1. Initial Inquiry: You’re Available
2. Initial Inquiry: Get them on the phone
3. Initial Inquiry: Short + Sweet
4. Initial Inquiry: They only want prices
5. Initial Inquiry: You have associated
6. Initial Inquiry: You’re not available (but will refer)
7. Initial Inquiry: You’re not available (no referrals)
8. Client requests elopement coverage on a prime date (Saturday)
9. Requesting a wedding date too far in advance (18+ months)
10. Requesting services you don’t offer
11. Cold Follow up #1
12. Cold Follow up #2
13. Warm Follow up #1
14. Warm Follow up #2
15. Venue isn’t the right fit
16. Have you shot at my venue before? (yes)
17. Have you shot at my venue before? (no)
18. Client requests to see 2nd shooters portfolio
19. Date being requested by another couple: Prior to consult/meeting
20. Client insists on meeting in person for a consult (you don’t do in person)
21. Client insists on meeting in person for a consult (you agree)
22. Meeting confirmation: In person
23. Meeting confirmation: Online
24. Pre-consult check-in
25. After consult follow up
26. Date being requested by another couple: After consult
27. Sending a contract
28. Thanks for booking! Let’s get started
29. Requesting price matching (no)
30. Requesting price matching (maybe)
31. When you’re not a good fit (based on email interactions)
32. When you’re not a good fit (based on consult)
33. Inquiring if you travel
34. Requesting destination wedding in exchange for travel
35. Waiving model release (you agree, no fee)
36. Waiving model release (you agree, fees associates)
37. Waiving model release (you do not agree)

Engagement + Wedding Conversations

1. Your client portal + next steps
2. Preparing for your engagement session
3. Location tips for engagement sessions
4. Clothing suggestions for engagement photos
5. Engagement session rescheduling request: bad weather
6. Engagement session rescheduling request: questionable weather
7. Engagement session rescheduling request: other reason
8. Client wants to bring their pet(s) to the engagement session
9. Client wants to bring their kid(s) to the engagement session
10. Post engagement check-in
11. Post engagement blog link
12. Post engagement gallery link
13. Have you scheduled your engagement photos yet?
14. Vendor recommendations
15. Check-in email + helpful tips
16. Sample timeline
17. How much time is needed for photos?
18. Helpful hints for family photos
19. How to ensure you’re shooting in natural light all day
20. How to ensure th egetting ready room is clean
21. Vendor meals + meal seating
22. Pre-wedding questionnaire
23. Pre-wedding questionnaire follow-up
24. Venue visit (no)
25. Venue Visit (yes)
26. Confirming your wedding info
27. Client wants to add in more photo combinations
28. Final pre-wedding check-in
29. Post-wedding thank you email
30. Post-wedding sneak peeks
31. Post-wedding blog link
32. Post-wedding blog link: for vendors
33. Post-wedding gallery delivery
34. Post-wedding review request
35. How to order a wedding album
36. Album proofing appointment
37. Your album is ready for pickup
38. Image purging notice

Emotional + Difficult Conversations

1. Client requests copyrights
2. Client wants raw photos
3. Responding to “your prices are too high” #1
4. Responding to “your prices are too high” #2
5. Responding to blunt discount requests
6. Responding to off-season discount requests
7. Client continues insisting on a discount
8. Client asks if you travel
9. Requesting destination wedding in exchange for travel
10. Explaining to friends + family why they don’t get a discount
11. Requesting a wedding date too far in advance (18+ months)
12. Explaining additional fees (second shooter, retouching, etc.)
13. Client requests to see “all the photos”
14. Client sends you Pinterest photos for “inspiration”
15. Client sends you a huge must-have shot list
16. Requesting overdue payments: version 1
17. Requesting overdue payments: version 2
18. Requesting overdue payments: contract will be terminated
19. Clients mention they will “edit” their own photos
20. Client requests change in editing style (after booking)
21. Discussing unrealistic timelines with clients
22. When a client wants “formal photos” at each table
23. Venue visit: No
24. Venue visit: Yes
25. Asking for a different style/approach
26. Client wants to remove image usage after booking
27. Client unhappy with engagement photos: There’s no problem with the photos
28. Client unhappy with engagement photos: You could have done better
29. Client cancelling: version 1
30. Client cancelling: version 2
31. Client unhappy with wedding photos: There’s no problem with the photos #1
32. Client unhappy with wedding photos: There’s no problem with the photos #2
33. Client unhappy with wedding photos: You could have done better
34. Upset client: Expected full retouching on all photos
35. Client upset: wanted a photo of every guest
36. Telling your client you’re pregnant: you still plan on shooting
37. Telling your client you’re pregnant: you’re unsure if you can shoot
38. Telling your client you’re pregnant: you can no longer shoot
39. Client hasn’t chosen their album photos
40. Client hasn’t chosen their album photos: final notice
41. Client hasn’t picked up their album: final notice
42. Client hasn’t picked up their usb: final notice
43. Firing a client: Version #1
44. Firing a client: Version #2
45. Responding to “When will my photos be ready” email
46. Clients tagging your second shooters business in their posts
47. Clients not giving photo credit or tags on social media
48. Clients who apply filters to social media photos