Email Templates for Photographers – Engagement + Wedding Conversations


Over the course of the years I’ve spent in business, one of the things I’ve learned is that effective and efficient communication is one of the keys to success.
Finding your voice, as a business owner, can be downright difficult for many.  How do you speak with confidence without coming off as too confident?  How do you approach some of the difficult situations a business person can face in a way that is both understanding and fair to all involved?
I created email templates as a means to help others not only streamline their communication but to provide education to those who need to find their voice or refine the voice that they have.  Learning how to say things, when to say things and why certain things need to be said helps create a solid foundation for future communication skills.
Email templates are easily customized not only with your own content but with your own branding and personal elements because, let’s face it, people don’t want to receive robotic scripts from photographers who claim to want to develop a deep rapport.  These templates can be used as it or customized to fit your brand and your client’s needs but most importantly, they are a tool to help you find your voice and communicate clearly.
This is pack #2: Engagement + Wedding Communications
Included in this pack is not only everything you need to know to provide education to your clients but also to manage their expectations (and that’s the best thing you can do to maintain happy clients!) Insert these templates into your workflow and customize them to include your favourite tips for clients.

34 customizable email templates that include:

Engagement Session

  1. How to Prepare Clients for an Engagement Session
  2. Location Tips
  3. Client session clothing choices.
  4. Post Engagement Session Check In
  5. Post Engagement Session Blog Link Share
  6. Post Engagement Session Gallery is Live
  7. Rescheduling Request – Weather bad
  8. Rescheduling Request – Weather questionable
  9. Client requesting reschedule for non-weather reason
  10. Client doesn’t like their engagement photos
  11. Client asks to bring pets
  12. Client asks to bring children

Wedding Related

  1. Favorite Vendors
  2. Have you scheduled your engagement photos yet?
  3. Check In Email & Helpful Hints
  4. Sending a Sample Timeline of a Wedding Day
  5. Explanation of How Much Time a Photographer Needs on a Wedding Day
  6. Helpful Hints on Family Photos
  7. How to Ensure You’re Shooting in Natural Light All Day
  8. How to Ensure the Bridal Suite is Clean for Prep Photos
  9. How to Ensure You’re Fed + in the room on a Wedding Day
  10. Client Questionnaire.
  11. Client Questionnaire Follow-Up
  12. Final Check In
  13. Post Wedding Thank You Email
  14. Post Wedding Sneak Peeks – Clients
  15. Post Wedding Blog Link Share – Clients
  16. Post Wedding Blog Link Share – Vendors
  17. Post Wedding Gallery Link – Clients
  18. Post Wedding Review Request
  19. Instructions on How to Order a Wedding Album
  20. Album Proofing Appointment
  21. Your album is ready for pickup!
  22. Image purging notice

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