I’m sure we all know at least one person, be it friend, acquaintance or family, who owns a small business. When; however, was the last time you supported them? As a Toronto wedding photographer, I don’t expect my friends and family to throw a wedding every year and hire me to support me – but what else can they do? Supporting friends with small businesses is the topic of today’s blog and I hope that it will help you understand a little bit more about how a “like” can do a long way.
That’s right folks… we’re talking Facebook!
In the good old fashion days – those that predate social media and instant messaging – the best way to support a friend with a small businesses was to talk about them. You could mention it during your Friday night card games or your Sunday morning coffee group. Maybe you’d even bring a business card or two with you in your wallet. Today; however, is different. Word-of-mouth still exists but it morphing and adapting to the presence of technology in our lives. Word-of-mouth is now becoming “likes-shares-comments”.
If you want to support a friend with a small businesses, one of the best things you can do is to engage with them on their social media websites.
Facebook is a weird yet wonderful thing that, regardless of your personal feelings towards social media, is necessary for any small business. It’s a way to reach not only current fans of your business but, if you’re lucky enough, you can reach to new fans. If you’re extra lucky, these new fans may become new clients. Unfortunately, Facebook doesn’t make it that easy for you to reach new fans. They’ve got these fancy-schmancy mathematical formulas that determine if your content is “interesting” or not and if it deems it un-interesting, it won’t be all that visible.
So how do you make your content “interesting”? This is where the support from friends and families come in! Your help is needed to increase Facebook engagements.
- When friends click “like” on a post or photo, Facebook starts to think that said post/photo is more interesting.
- When friends comment on a post or a photo, Facebook starts to think that said post/photo is more interesting.
- When friends click “share” on a post or photo, Facebook will, again, start to think that said post/photo is more interesting.
The more interesting Facebook thinks you are, the more likely they are to put your content in the News feed for new people to see.
So to all the friends, family member, colleagues or acquaintances who are reading today’s post, when you have a friend or family member who has a small business, don’t forget to do 3 really important things to support them: Like, Comment and Share!