It’s that time of year again; your camera is put away after a long summer season and you’re starting to get inquiries from next year’s couples. But are you ready for next year? Is your business in the best possible position for success? Engagement season is just around the corner and the success of your next year depends on how your clients see you today.
It’s not uncommon to feel the post-wedding-season blues and a drop in creativity once a busy season is done; but it’s more crucial than ever for your business to look it’s best.
I’ve created this “Engagement Season Bootcamp” workshop as a way to help bring back your creativity, introduce you to new ideas that can help your business explode in 2015, and help you increase your online presence.
Here’s the agenda for the workshop:
Morning: Starting at 9am
Welcome, introduction and icebreakers
Engagement Season Bootcamp
What is it and why does it matter?
Wedding averages: what are brides and grooms looking for?
Pricing and Package Structures
Talking to clients; establishing a relationship
The Art of Bargaining: How to approach a conversation about pricing
How to teach your clients about maximizing engagement sessions and wedding day photo opportunities
Light refreshments will be provided.
Afternoon: Staring at 1:00
Open to all wedding professionals.
Whether you’re a florist, deorator, wedding planner, makeup artist, stylist… any and all wedding vendors who are interested in increasing their online presence are welcome.
See below for afternoon-only fee.
Websites and Social Media
Website assessment – is yours good enough?
Online presense: Facebook and Blogging, your two best friends
Word of mouth: Does it still exist?
How to Blog: An Introduction to SEO
Basics on search engine optimization
How to write a blog article
Why WordPress is your best friend!
Open questions and honest answers. Plenty of time to ask me anything, to discuss goals and candid discuss the mistakes we have made in the past and how we can grow from them.
Who is this for?
For wedding photographers who are just starting their businesses or who are established but feel like they need a little pick-me-up for the next season.
Any photographer looking for ways to refresh their marketing and approach to clients to reach their 2015 goals.
Anyone (photographer or not) looking to learn more about blogging and it’s benefits to a small business.
Any wedding professional who wants to increase their online presence.
Please note, this is not a shooting workshop. No cameras needed but a notebook and pen is suggested!
Date and Time
January 10th, 2015 // 9am until 5pm
Kitchener, ON (Studio address to be provided to those attending the course)
$300 – full day (for a limited time)
$175 – afternoon only
Spots limited to 20 individuals
Please email firstname.lastname@example.org to sign up for the course. You will be sent an invoice payable via eTransfer only. Your spot will be guaranteed once payment is received in full. No refunds, all payments final.
A huge thank you to Herakovic Photography for helping us with this workshop!