{"id":18751,"date":"2019-01-10T11:43:12","date_gmt":"2019-01-10T16:43:12","guid":{"rendered":"http:\/\/www.ten2tenphotography.com\/?p=18751"},"modified":"2021-03-07T10:37:26","modified_gmt":"2021-03-07T15:37:26","slug":"being-ghosted-by-inquiring-couples-a-wedding-photographers-reality","status":"publish","type":"post","link":"https:\/\/www.ten2tenphotography.com\/being-ghosted-by-inquiring-couples-a-wedding-photographers-reality\/","title":{"rendered":"Being Ghosted by Inquiring Couples: A Wedding Photographers Reality"},"content":{"rendered":"<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/www.ten2tenphotography.com\/wp-content\/uploads\/2018\/10\/99sudburyweddingphotos-478.jpg\" alt=\"glass factory wedding toronto\" class=\"wp-image-18641\" srcset=\"https:\/\/www.ten2tenphotography.com\/wp-content\/uploads\/2018\/10\/99sudburyweddingphotos-478.jpg 2048w, https:\/\/www.ten2tenphotography.com\/wp-content\/uploads\/2018\/10\/99sudburyweddingphotos-478-1536x1024.jpg 1536w, https:\/\/www.ten2tenphotography.com\/wp-content\/uploads\/2018\/10\/99sudburyweddingphotos-478-600x400.jpg 600w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"><\/noscript><img decoding=\"async\" width=\"2048\" height=\"1365\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%202048%201365%22%3E%3C%2Fsvg%3E\" alt=\"glass factory wedding toronto\" class=\"wp-image-18641 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%202048%201365%22%3E%3C%2Fsvg%3E 2048w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" data-srcset=\"https:\/\/www.ten2tenphotography.com\/wp-content\/uploads\/2018\/10\/99sudburyweddingphotos-478.jpg 2048w, https:\/\/www.ten2tenphotography.com\/wp-content\/uploads\/2018\/10\/99sudburyweddingphotos-478-1536x1024.jpg 1536w, https:\/\/www.ten2tenphotography.com\/wp-content\/uploads\/2018\/10\/99sudburyweddingphotos-478-600x400.jpg 600w\" data-src=\"https:\/\/www.ten2tenphotography.com\/wp-content\/uploads\/2018\/10\/99sudburyweddingphotos-478.jpg\"><\/figure>\n\n\n\n<p>Welcome to 2019.  The year where the ghosting epidemic will hit an all-time high.  As wedding photographers, being ghosted by inquiring couples isn&#8217;t a new things.  In fact, it&#8217;s been happening for severeal years.  But the frequency at which it&#8217;s happening has increased dramatically.  But before you go calling in an exorcist, let&#8217;s talk a little bit about what ghosting a wedding photographer <em>really<\/em> means (no, you&#8217;re not going to need holy water and a bible &#8211; I promise!)<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><strong>Ghosting: When a person who you were in contact with just disappears.  They stop responding to you regardless of how many emails you send to follow up.  They become invisible &#8211; like a ghost.<\/strong><\/p><\/blockquote>\n\n\n\n<p>As an entrepreneur, we pour our hearts and souls into our businesses.  The majority of us go above and beyond to accommodate all our inquiring couples, so it <em>hurts<\/em> when we get ghosted.  Sure, maybe some people will say that we shouldn&#8217;t be wearing our hearts on our sleeves &#8211; but when you create art with your soul, you can&#8217;t help but be a little sensitive (even if your outer persona or brand is a bit toughter).<\/p>\n\n\n\n<p>So why do inquiring couples ghost wedding photographers?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-awkwardness-burnout\">Awkwardness + Burnout<\/h3>\n\n\n\n<p>This is, in my opinion, the number 1 reason that inquiries couples will ghost a wedding photographer. They have <em>some&nbsp;kind&nbsp;of&nbsp;reason<\/em> that they <a rel=\"noreferrer noopener\" aria-label=\"don't want to proceed with you (opens in a new tab)\" href=\"https:\/\/www.ten2tenphotography.com\/competing-with-reasonably-priced-wedding-photographers\/\" target=\"_blank\">don&#8217;t want to proceed with you<\/a> &#8211; but they <em>don&#8217;t know <u>how<\/u> to tell you tha<\/em>t.  Either your prices aren&#8217;t a fit, your packages aren&#8217;t a fit or they just didn&#8217;t feel a connection &#8211; no matter what the reason for them not wanting to proceed with you, they don&#8217;t know how to phrase it.<\/p>\n\n\n\n<p>Despite the fact that millennials get called &#8220;entitled&#8221;, it can also be argued that millennials are <a href=\"https:\/\/www.buzzfeednews.com\/article\/annehelenpetersen\/millennials-burnout-generation-debt-work\">suffering from burnout moreso<\/a> than any previous generation.  Even small tasks like replying to a vendor with an awkward &#8220;Uh&#8230; sorry but we&#8217;re going to go elsewhere.&#8221; may seem like a monumental task for some.  Not all &#8211; but some.  Add this burnout to the fact that the message they need to send may be awkward &#8211; and you can see how the easier solution is to just&#8230; disappear!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-timing-isn-t-right\">Timing isn&#8217;t right<\/h3>\n\n\n\n<p>Whether it&#8217;s because there&#8217;s something going on in their personal lives or with their finances (ie: they didn&#8217;t realize how quickly the costs of a wedding add up!) the couple may still genuinely find your services appealing, but they aren&#8217;t in a position right now to continue chatting with you.  They may email you again out of the blue in several weeks time, if you&#8217;ve left the door open for them.  Millennials are, after all, a generation that is quite loyal to businesses that they <em>feel a connection with<\/em>.  So if they truly do like you and the issue it timing &#8211; they <em>will<\/em> be back.  Keep the door open.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-you-got-all-sales-y-on-them\">You got all &#8220;sales-y&#8221; on them<\/h3>\n\n\n\n<p>Millennials are generally quite apprehensive of the Gen-X style of selling.  Think the trope of the &#8220;pushy used car salesman&#8221; when I say &#8220;sales-y&#8221;.  If your approach to client communication is to get them into a sales funnel as quickly as possible or push them into an office to try to get a booking before they go anywhere else, they may be feeling that pressure and immediately want to back away.  <\/p>\n\n\n\n<p>It&#8217;s important to remember that a lot of the photographers who teach &#8220;Selling&#8221; techniques in the more well known workshops and education portals (like CreativeLive) are more in the Gen-X category than a millennials one &#8211; so the underlying values with which their approaches are based on don&#8217;t necessarily work for the generation of individuals that most of us are working with.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-no-clear-instructions\">No clear instructions<\/h3>\n\n\n\n<p>This can be a tough one for some folks to understand because you put your heart into every email you write&#8230; but some people aren&#8217;t going to read it slowly and thoroughouly and if you aren&#8217;t super clear on what the next step is or what is expected of the client, the client may not realize there&#8217;s an urgency or even a next step that needs to be taken.  Remember &#8211; you&#8217;ve been through this process dozens (if not hundreds) of times, but this is likely the first wedding your potential clients are booking &#8211; so baby steps!<\/p>\n\n\n\n<p>Instead of just sending out generic information with &#8220;hope to hear from you soon&#8221; or &#8220;would you like to chat more&#8221;, be <em>specific<\/em> about what happens next:<br><br>&#8220;&#8230; <em>The next step is to make sure that we really are a good fit for each other and have the opportunity to ask questions and make sure you have all the answers you need.  Let&#8217;s FaceTime (or if you prefer in-person we can do that too).  Once the consult is completed, we can talk about how to proceed to secure the date.  I&#8217;m available z,y, and z &#8211; let me know which of those times work for you.  If none of them do, that&#8217;s okay, we can keep looking at dates!&#8221;<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/www.ten2tenphotography.com\/wp-content\/uploads\/2018\/10\/99sudburyweddingphotos-113.jpg\" alt=\"99 sudbury glass factory wedding\" class=\"wp-image-18604\" srcset=\"https:\/\/www.ten2tenphotography.com\/wp-content\/uploads\/2018\/10\/99sudburyweddingphotos-113.jpg 2048w, https:\/\/www.ten2tenphotography.com\/wp-content\/uploads\/2018\/10\/99sudburyweddingphotos-113-1536x1024.jpg 1536w, https:\/\/www.ten2tenphotography.com\/wp-content\/uploads\/2018\/10\/99sudburyweddingphotos-113-600x400.jpg 600w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"><\/noscript><img decoding=\"async\" width=\"2048\" height=\"1365\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%202048%201365%22%3E%3C%2Fsvg%3E\" alt=\"99 sudbury glass factory wedding\" class=\"wp-image-18604 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%202048%201365%22%3E%3C%2Fsvg%3E 2048w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" data-srcset=\"https:\/\/www.ten2tenphotography.com\/wp-content\/uploads\/2018\/10\/99sudburyweddingphotos-113.jpg 2048w, https:\/\/www.ten2tenphotography.com\/wp-content\/uploads\/2018\/10\/99sudburyweddingphotos-113-1536x1024.jpg 1536w, https:\/\/www.ten2tenphotography.com\/wp-content\/uploads\/2018\/10\/99sudburyweddingphotos-113-600x400.jpg 600w\" data-src=\"https:\/\/www.ten2tenphotography.com\/wp-content\/uploads\/2018\/10\/99sudburyweddingphotos-113.jpg\"><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote\"><p> <br>&#8220;While we may not <em>like<\/em> being ghosted, being frustrated by it isn&#8217;t going to change the fact that it&#8217;s happening and we can&#8217;t control it.&#8221;<\/p><\/blockquote>\n\n\n\n<p>Ghosting happens everywhere &#8211; it&#8217;s <em>not<\/em> just isolated to couples who are looking for wedding photographers. Ghosting happens in the online dating world and even in places of employement! (Yeah &#8211; people will just stop showing up to work and not answer calls or emails&#8230; it&#8217;s a real thing.) While we may not <em>like<\/em> being ghosted, being frustrated by it isn&#8217;t going to change the fact that it&#8217;s happening and we can&#8217;t control it.  All we can do is adapt to it as best possible.<\/p>\n\n\n\n<p>Take this opportunity to reflect on the fact that ghosting is a behaviour that is quite common in this current generation of couples.  Regardless of <em>why<\/em> it&#8217;s happening, it is happening and we can choose to let it upset us, or we can <a href=\"https:\/\/www.ten2tenphotography.com\/durham-wedding-photographer\/\" target=\"_blank\" rel=\"noreferrer noopener\">choose to reinvent ourselves and adapt<\/a>.<\/p>\n\n\n\n<ul><li>Keep your emails informative &#8211; don&#8217;t force couples immediately into a studio\/office for a consult.  Take the time to <em>answer<\/em> their questions rather than pushing for a sales session.<\/li><li>Don&#8217;t be afraid to follow up once or twice.  Keep it short, simple and kind.  If you want to include more information, link to it so they can read at their leisure.  &#8220;Did you get a chance to read my last email?&#8221;<\/li><li>Give them a script to help bridge the awkwardness.  &#8220;I totally understand if you don&#8217;t think we&#8217;re the best fit; choosing a photographer is <u>super personal<\/u>.  Please let us know if you&#8217;d like us to close your file &#8211; no hard feelings, promise!&#8221;<\/li><li>Move on.  Ghosting is part of life now &#8211; if you don&#8217;t like it, then maybe it&#8217;s time to get out of the business.<\/li><\/ul>\n\n\n\n<p>Ghosting will happen no matter what you do; but there are things that you can do to help decrease the amount that it&#8217;s happening.  Adapting to changes in behavior in your demographic often involves self reflection of your own processes and workflow and for some people that can be hard &#8211; but remember: reinventing yourself is part of what being a successful business person is all about.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to 2019. The year where the ghosting epidemic will hit an all-time high. As wedding photographers, being ghosted by inquiring couples isn&#8217;t a new things. In fact, it&#8217;s been happening for severeal years. But the frequency at which it&#8217;s happening has increased dramatically. But before you go calling in an exorcist, let&#8217;s talk a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":18680,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[13,11],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Being Ghosted by Inquiring Couples: A Wedding Photographers Reality - Ten\u00b72\u00b7Ten Photography<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ten2tenphotography.com\/being-ghosted-by-inquiring-couples-a-wedding-photographers-reality\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Being Ghosted by Inquiring Couples: A Wedding Photographers Reality\" \/>\n<meta property=\"og:description\" content=\"Welcome to 2019. The year where the ghosting epidemic will hit an all-time high. As wedding photographers, being ghosted by inquiring couples isn&#8217;t a new things. In fact, it&#8217;s been happening for severeal years. But the frequency at which it&#8217;s happening has increased dramatically. 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