{"id":7595,"date":"2014-12-04T20:53:36","date_gmt":"2014-12-05T01:53:36","guid":{"rendered":"http:\/\/www.ten2tenphotography.com\/?p=7595"},"modified":"2021-09-09T15:20:42","modified_gmt":"2021-09-09T19:20:42","slug":"how-much-should-you-charge-for-an-album","status":"publish","type":"post","link":"https:\/\/www.ten2tenphotography.com\/how-much-should-you-charge-for-an-album\/","title":{"rendered":"How Much Should you Charge for an Album?"},"content":{"rendered":"

I belong to a variety of Facebook photographer communities and one of the questions that I see coming up repeatedly is “How much should you charge for an album?”.  I honestly can’t help but cringe when I see people reply and say “3x markup” or “4x markup” with no rationale as to why.  Today, I’m going to use my blog as a platform to discuss how much to charge for wedding albums<\/a>.<\/p>\n

Based on your photography packages, you should already be aware of what your hourly rate is.  If you don’t know what your hourly rate is, then I highly suggest meeting with a business advisor (or at least a mentor) and getting that worked out.  Operating a business without having any clue as to what your hourly worth is is a terribly dangerous mistake to make but I won’t chatter on about that right now.<\/p>\n

The price of your album depends on 3 things… the cost of your materials, the cost of your design time and the cost of your admin time.<\/p>\n

Let’s talk about materials first<\/strong>.  Not every wedding album is created equally.  Just because a website is “for professionals” only doesn’t mean they make a top quality product.  I, personally, really enjoy the quality of Red Tree Albums and Queensberry<\/a> – my two faves.  When you decide what album company you choose, you should be looking for an album whose quality reflects your own personal standards.  Are they hand-bound or machine bound?  Will the company stand up for it’s product and offer a lifetime warranty (a sign of a truly amazing vendor) or is there no warranty to speak of?  Is it true, photographic printing or is it press printed?  Only you can decide which album company is best for you but remember, the better the quality of the album, the higher the price point will be.  It’s not uncommon for a large album, without too many bells and whistles, to cost $400-$600.  Don’t forget, your tax and shipping need to be included as part of your cost, too, as they are part of your total material cost.<\/p>\n

Now that we’ve talked about the actual materials of the album, let’s move on to design time<\/strong>.  There are a few days to design an album:<\/p>\n