Although many photographers have a blog, only a small fraction of photographers actually use their blog in a beneficial way. When asking other photographers why they don’t blog the most common reply is that they don’t know how to write a blog post. The fear of not knowing how to produce content often leads to the photographer simply avoiding it altogether.
There are countless benefits to blogging, especially when it comes to blogging for photographers, since our visual medium is perfectly suited for such a display. Although knowing the benefits of blogging is great it doesn’t actually help you write a post. This article is geared to photographers with the hope that it can teach you how to put together a variety of blog posts with the goal to get each and every one of you blogging on a regular basis!
Before opening up WordPress and starting your first entry, I recommend making a blogging plan! Having a plan for your blog will help you stay focused and help inspire you regarding subjects of future articles. When determining your blogging plan you need to think of:
- How many times a week you will be blogging
- What categories of subjects you will be blogging about
For example, I try to blog at least 2 times per week. The categories I blog about include: articles for brides, articles for photographers, engagement stories and wedding stories. Now that I know my categories I can help focus on potential subjects for those categories. Since not all photographers write advice articles for brides (or photographers) I will be focusing this article on how to write a blog post for your recent sessions.
If you’re not an SEO expert, that’s okay, there will be plenty of time for you to master SEO techniques after you master the art of writing a blog post. Just because you aren’t an SEO expert; however, doesn’t mean that you should have a teeny tiny bit of an SEO plan in mind. Familiarize yourself with the concept of SEO and keep a few of these things in mind when writing your article:
- Choose 1 main keyword to focus on.
- Write at least 300 words if you want
- Link to other articles you’ve written using appropriate keywords in your post
- Put proper data into the photos you’re posting (descriptive titles, alt text, etc.)
Doing these steps now, even if you aren’t an SEO pro, will help you get a heck of a lot more benefit out of your blogging right away.
So now that you have a plan and an idea of what SEO is, how do you put words onto paper? What do yo write about? The answer is simple: the story that the photos are telling! Yes, it’s true that a photo speaks a thousand words, but you need at least 300 of those words written if you want search engines to pick up content from your article. There are 2 ways to write a story for your blog post:
- Recap the story of the day in your own words
- Get the bride and groom to recap the day in their own words
Recap the story of the day in your own words is pretty self explanatory – you write about what your perception of the day was. Share details about the emotions you observed (good ones, of course!) and tell stories of some of the really nifty things you saw happen during the day. If you truly have a difficult time putting words together to tell a story, try getting the bride and groom to help you tell the story by sending them a quick email after the engagement session/wedding day asking them questions like:
- What do you love most about him/her
- Why did you choose a summer/fall/winter/spring wedding
- Tell me the story of how they proposed
- What was your first date
- What’s your favourite thing to do together
- What was the most memorable part of the wedding day
Having these tidbits from the bride and groom will help you tell the story of the day – but make sure that you’re telling a cohesive story with a good flow.
Although you may find that you struggle with blog posts at first, I can guarantee you that the more often you write the better you’ll get and the more comfortable the whole experience will be.