I’m Erika – and I’m a Toronto family photographer.
I’ve been a photographer for over 12 years but it wasn’t until I had my own son that I truly understood and appreciated, at the deepest possible level, how important it is to document your moments together.
As a mom, I know that life isn’t always picture-perfect, but I do know that as adults, we put so much pressure on ourselves for it to look that way that we often miss out on the special moments. That’s why I do things a little bit differently. I’m all about slowing down, relaxing, and letting go of expectations. I’m about capturing your family exactly as it is: already perfect!
I’m not the kind of photographer who will ask you to stop, pose and smile – I’m the kind of photographer who has fun during sessions, uses prompts and games to evoke emotion from the little ones and who brings an incredible amount of patience to every session.
SOMETIMES YOU WILL NEVER KNOW THE VALUE OF A MOMENT UNTIL IT BECOMES A MEMORY
…you deserve to be in the photos too!
You don’t need a “reason” to take photos. You can take photos during the monumental events and you can take photos at any random time. You don’t need to lose “those last 5 pounds”, buy new clothes or do anything else to justify why you should or should not take photos. You are loved and you love others: that’s reason enough
WHY YOU SHOULD TAKE FAMILY PHOTOS
When I step back from my role as a Toronto family photographer and think about life as a mom, it really puts things in perspective and answers that important question.
In the blink of an eye I went to bringing home by 6-pound baby from the hospital to having a 5 year old who gets funnier and sweeter by the day. I love having photos of him – he’s my everything! I realized, though, that he also wants photos of me. He wants to see me in the photos because I too, am his everything.
Parents spend too much time behind the camera taking the photos; you deserve to be in the photos too. Your children will always appreciate the photos you take of them, but they’ll cherish the photos that have you in them too.
See more Toronto Family Photography Galleries
Lifestyle photography is for all moments; maternity, newborn and family but also for birthdays, reunions, and all the moments in between.
What I offer
01. Business Coaching
Business coaching is a 1-on-1 coaching service that is a “free for all” when it comes to topics that we can cover and how long we spend together. This can be a one-time coaching call or can extend into a longer term coaching plan, it’s literally built for you and your unique needs! Sessions start with a pre-assessment and 90-minute call and are continues on as necessary.
Some of the topics that are most frequently requested by photographers and business people are: building an associate team of photographers, building an associate team of videographers and filmmakers, how to build a more authentically inclusive business model, mastering your workflow, Dubsado/CRM workflow creation and automation, increasing print and album sales, managing client expectations and pushing past the norm and finding your true goals and authentic brand.
02. Branding + Visual Strategies
A brand is so much more than a logo and some colours; a brand needs to be both authentically built and strategically executed. Branding + visual strategies coaching starts with a pre-assessment and research stage both followed by a full and complete report on your current brand including what you’re rockin’ and where you can be improving. After delivery of the report a follow-up call is scheduled to go over strategies to achieving your desired brand and how to execute your brand in a manner condusive for finding your ideal clients. Branding + visual strategies coaching takes place over 2-3 weeks from begging to end and can be further expanded on by shifting to a business coaching model for future follow-ups.
03. Resolution + Communication Consulting
We’ve all been there before; stuck in a sticky situation with an unhappy or upset client and we have one chance to navigate this properly in order to not only de-escalate the situation but to stay focused on a positive and fair resolution. Strong, unbiased and thoughtful communication are key to ensuring that the situation is navigated successfully and risk to your business and reputation is mitigated as best possible.
Communication consulting is also beneficial for those who frequently find themselves having to manage and re-manage their clients expectations, who find themselves always having to answer the same questions over and over again and who want to improve their overall communication skills with their clients from the moment of inquiry. Resolution + communication consulting is a 45 minute zoom call to discuss communication strategies that is scheduled after a pre-assessment and disclosure of all known information and includes a sample email response to your unique situation. If additional longer-term services are required for more complex situations or if additional email or written templates are required, we can easily move to a business coaching model.
04. Personalized Pricing
Getting your pricing right is so important; you need to make sure you’re not selling yourself short but also need your prices to reflect what’s “normal” for your area and market. (I know a lot of big fancy coaches would disagree with me on that, but the reality is that you can’t just charge $7k for a wedding if not a single person in your market wants to spend over $3k!)
My background, before photography, is in physics – math is my jam! Personalized pricing coaching means that you provide me the info I need and I’ll not only do all the fancy calculations for you, but we’ll add strategy to how you create your packages and your a la carte items as well as strategy for bargaining and negotiating with clients while still protecting your profit. This includes pre-assessment, information acquisition, a report based on your unique numbers and calls to discuss strategy.
05. Online Courses
We totally get that not everyone has the available budget to invest in long term, in-person wedding photography mentoring and coaching, so we’ve made a lot of our content accessible through online courses designed in a easy-to-naviagate PDF format. Our online course guides are designed to provide you with actual information and skills – it’s not just us preaching and telling you what you should do. We recognize that all businesses are unique and flexibility is needed, even in online learning material!
WORKING WITH YOUR TORONTO FAMILY
Whether you’re taken family photos before or are completely new to the game, we like to make sure that all folks and families know what to expect from their lifestyle photography experience. We like to start with discussing exactly what lifestyle photography means:
• LIFESTYLE PHOTOGRAPHY IS ALL ABOUT CAPTURING REAL PEOPLE DOING REAL THINGS AND FEELING REAL EMOTIONS
• LIFESTYLE PHOTOGRAPHY INVOLVES GENTLE GUIDANCE TO CLIENTS FOR POSING IDEAS, BUT IT’S NOT RIGID OR FORMAL POSING.
• LIFESTYLE PHOTOGRAPHY MEANS YOU’RE NOT ALWAYS GOING TO BE LOOKING AT THE CAMERA AND SMILING
• LIFESTYLE PHOTOGRAPHY MEANS GOING IN WITH THE EXPECTATION OF MAKING MEMORIES AND LIVING IN THE MOMENT, NOT BRIBING THE KIDS IN THE CAR BEFOREHAND ABOUT “BEING GOOD” OR “SMILING NICE”.
DO YOU HAVE SPECIFIC QUESTIONS?
REACH OUT TO US!
Fill out the contact form
It all starts with a ‘hello’! Use our contact form to send us a message or email directly at firstname.lastname@example.org
It helps for us to know what type of memories you’re looking to capture and the general timeframe you’re hoping to book within.
Let’s connect and share visions
Working together means collaborating on our visions. We want to hear about the story you want to tell, and we’ll provide you with a plan on how to bring them to life. (Sharing a vision does not mean sharing a Pinterest board; we like to capture your story – not a version of someone else’s!)
Setting a date, time, and location
Most shoots happen on weekday evenings at sunset; only a select number of weekend dates are available and they book up fast. Sunset is the best quality of light and key to our style for outdoor sessions; indoor can happy at any time of day. We’ll suggest a location that works with your vision and goals.
Gallery delivery + printing options
We’ll deliver your gallery, about 2-4 weeks after the sessions via a private online gallery that has direct access to our professional print lab. We highly recommend that clients invest in quality prints or albums for many reasons. If printing isn’t right for you, we’ll provide you with information on how to best ensure the safety of your digital files.
Are you only a Toronto family photographer or do you travel?
I only consider myself a Toronto family photography because I live here – but I do service all areas of the GTA and beyond!
Please note, though, that while we’re happy to travel in and out of the city, our “Neighbourhood Sessions” are limited to the Port Union neighbourhood only.
Do you charge travel fees and how much are they?
In the event travel fees are required, it’s $0.60/km beyond the 60km radius of our location. If you’re far enough away and overnight accommodations may be required, but let’s chat more about that!
We’ve had clients from Kingston, Ottawa and Sudbury over the years and are happy to continue servicing all of Ontario.
What do we do if it rains?
Bright sun, overcast and even cloudy days are totally fine, but rain is another problem. Nobody wants to get soaked during a session so we’ll make the call a few hours before as to whether we choose a rain date or not. We always wait to within 24 hours of the session (or less) to make the call since it’s most accurate.
Should I book a mini-session or a regular session?
I offer mini-sessions on demand (aka our ‘Neighbourhood Sessions’) for folks who want a short and sweet snapshot of time. Mini sessions are fast past sessions and not always the best choice for kids who can get easily overwhelmed or who may be unpredictable (like toddlers – trust me, I’ve been there before with my own kiddo!)
What if my kids don’t
behave or smile?
I do things a little different; I’m about relaxing, having fun, celebrating moments and embracing the chaos or calm – whichever live brings us that day. There should be no expectations around a child’s behavior when you are opting for lifestyle photographs, it kind of defeats the purpose of choosing this style of photography.
Can you photoshop out my double chin?
We are a body positive company and we believe that bodies should not be artificially manipulated. You are loved exactly as you are!
I know everyone is on a different journey when it comes to loving their bodies, so if you’re truly adamant about altering your body, let’s have a discussion and see how we can best serve you.
5 REASONS TO FIND A TORONTO FAMILY PHOTOGRAPHER
FIND YOUR ‘HAPPY NOW’
Regardless of what is happening in your life; there’s always something to be happy about now. Even if it’s something very small; there’s always “the happy now” that is worth celebrating. We do not need to wait for things to get happier. Photos do not need to happen when life is at its peak happiness. Celebrate the small moments in life regardless of what life has handed to you; celebrate The Happy Now.
OUR STORIES CHANGE SO FAST
Children grow so fast. Every week and month that goes by, your little ones are maturing and changing. Our families and our stories can change so very quickly.
Taking photos creates a snapshot in time; a moment frozen forever.
Capture it now, before it’s gone.
YOUR FAMILY HISTORY DESERVES IT
You are important, your family is important – and you legacy? It’s very important. Every family, no matter how big or small, has a story to be told and a story that is worth sharing for years to come. Photos give you that story.
MEMORIES FADE, PHOTOS DON’T
How many times have we said “I’ll never forget this moment” but years later we realize our recollection isn’t what is used to be? Capturing your moments with photos creates powerful memories that provide you with opportunity to relive those times in vivid detail.
YOU DESERVE IT
Your memories are worth documenting. It doesn’t matter if you haven’t lost those 5 pounds or bought a new outfit. You’re are worthy of memories. You’ve worked so hard to get where you are and you’re worth celebrating.
I’m honoured to be the Toronto family photographer that gets to give you the gift of memories.