WEDDING PHOTOGRAPHY MENTORING

+ Strategic Business Coach

I’m Erika and I help wedding photographers develop sustainable strategies to level-up their business, navigate difficult situations, and plan for profitability, sustainability + growth in their unique markets.

OH GREAT,
ANOTHER
“COACH”…

In an industry where folks turn to “being an educator”, why am I any different?

Being an educator is about being invested in learning; both those coming to you for learning and your own. I’m a dedicated educator who aside from having a natural gift for teaching, went and did the work to make sure I have skills appropriate for all learners. In 2015 I completed my Adult Education certificate from Seneca College to ensure I’m bringing quality and meaningful teaching strategies to our experience together.

WHO AM I?

HI I’M ERIKA YOUR WEDDING PHOTOGRAPHY MENTOR + COACH

It’s been over 12 years and 2 recessions and I’m still going strong. I started out with a Canon Rebel and a $750 wedding and have grown my business to have served over 650 happy couples throughout not only a recession but also a pandemic.

I started before you could buy presets or ask questions in Facebook groups and learned not only through strategic workshops (outside of the photography community) but through real-life experience.

WHY AM I AN EDUCATOR?

IN A COMMUNITY THAT IS OVERSATURATED WITH INFLUENCERS TURNED ‘EDUCATOR’ – WHY DO I THINK THERE’S ROOM FOR ME AND WHAT I OFFER?


01.

STRATEGY IS NEVER JUST ‘TRENDY’, IT’S LONG LASTING

Education is based on existing, successful business strategies and creative solutions appropriate for your market. Photography is about making pretty pictures, but running a successful photography business is about everything else. Let’s put down the camera for a moment and give you tools to adapt to the changing markets and ever-evolving trends.

02.

WE’RE ONLY AS STRONG AS OUR WEAKEST LINK… AS INDIVIDUALS AND AS AN INDUSTRY

When you own your own business, you need to be keenly aware of where your weaknesses are. It’s humbling but it’s the most appropriate way to learn how to grow – and when you grow, the industry grows. Community over competition is no longer appropriate: healthy competition and encouraged growth is where it’s at.

03.

RESPECT YOUR BUDGET AND YOUR TIME AND PROVIDE THE COMMUNITY WITH OPTIONS

COVID nearly destroyed the wedding industry; I totally get that not everyone has hundreds of dollars to invest into education and I respect the fact that more of you than ever before are ready to level-up. I spent the majority of 2020 converting previous in-person content into strategic and well thought out self-paced learning modules so we can be accessible to more folks at a wider variety of budgets. They’re all available in our store.

01

RESOLUTION CONSULTATION

Navigating difficult situations with upset clients requires the utmost care, compassion, and balanced planning between what’s right for your business. We help you communicate and resolve the problems when emotions are high + advise on how to mitigate these problems from happening again.


Starts from:

$99

02

BRANDING CRITIQUE

What does your online presence say about you? Are you setting yourself to attract your ideal client or did you just follow a website template and filled in the blanks? We’ll determine your ideal client and assess whether you’re pulling the right info out there to achieve that + provide strategies for improvement.


Starts from:

$249

03

PERSONALIZED PRICING

Having the right price on your services is so important: it needs to be high enough to show your value and to run a profitable business, but low enough to be competitve and enticing to the 50% of couples who go directly to the pricing page before anything else.

We’ll do the math for you and help you create your packages and extras at all the right prices!

Starts from:

$399

04

PERSONALIZED COACHING

Navigating difficult situations with upset clients requires the utmost care, compassion, and balanced planning between what’s right for your business. We help you communicate and resolve the problems when emotions are high + advise on how to mitigate these problems from happening again.

Starts from:

$199

SELF-PACED EDUCATION FOR PHOTOGRAPHERS WHO ARE READY TO LEVEL-UP

WHAT TOPICS WILL YOU COVER IN PERSONALIZED MENTORING + CREATIVE BUSINESS COACHING?

I recommend that if you’re seeking wedding photography mentoring or creative business coaching to grow a sustainable business that you’re open to the idea of having more than just one session. Rome wasn’t built in a day and your business isn’t going to grow with just an hour or two of learning.

Mentoring and coaching are available for all topics that fall under the umbrella of “business”. This includes but is not limited to growing your business solo growing your business with associates, marketing advice and strategy, contract advice determining your ideal client avatar and strategies on how to attract them, blogging strategy, building an email list, managing client expectations, album and print sales strategies for non-IPS businesses, increasing inclusivity in your business and workflows.

Featured Blog Articles For Photographers

FOR PHOTOGRAPHERS

CANADIAN
ALBUM
COMPANIES

READ IT

FOR PHOTOGRAPHERS

CONFESSIONS OF AN “UNCOOL” PHOTOGRAPHER

READ IT

photographers, toronto maternity lifestyle photography, toronto family photographers, toronto family photographer

FOR PHOTOGRAPHERS

11 THINGS TO DO INSTEAD OF FRONT PORCH SESSIONS

READ IT

Can I find more free education for wedding photographers?

Did you know we’ve been writing free educational blogs for wedding photographers for nearly a decade?
Check out our archive of information for photographers:

KIND WORDS

“I’ve mentored with Erika on several occasions and she’s made such a difference in my business.
She’s helped me with branding, strategy, pricing, and resolving high emotional situations during COVID. I can’t recommend her enough.”

-PAULA VISCO


OTTAWA, ONTARIO

JOEL + JUSTYNA

Testing one, two, three…..

FLORIDA, USA

CHRIS RAMOS

Testing one, two, three…..

PETERBOROUGH, ONTARIO

JENNIFER MOHER

Testing one, two, three…..

WEDDING PHOTOGRAPHY MENTORING: FAQ


General
Questions

What’s the difference between mentoring + coaching?

There’s a lot of overlap between coaching and mentoring but in general, mentoring is more about sharing ones personal experiences and coaching is more about creating an actionable plan. Since we’re all about giving folks actionable information as well as sharing our expertise. We’re a hybrid mentor/coach.

What benefits will mentoring or coaching having on my business?

That all depends on the length of time we work together and how pumped you are to really level-up your business and make change. Coaching and mentoring can not only make you more accountable but can also drive you to increase your productivity, reframes your mindset to be more strategic, and breaks you out of your comfort zone to grow your business.


Pricing
Questions

I want to add associates to my team, can you help me do that?

Absolutely I can help you with that – I’ve helped a number of photographers consider adding associates. Bringing on associates requires so much more thought and planning than folks make it seem when they offer Facebook advice, let’s discuss your goals and I’ll make recommendations to your unique situation.

Who can mentor with you? Is this open to folks world wide or local only?

Mentoring is available to any individual who is ready to level-up their business with sustainable strategies and actionable education. Whether you’ve been in business for 2 years or 20 years, you’re welcome here with me! The only thing I ask though is that you’re truly motivated and driven for change. If you expect to level-up your business without actually making any changes then this education is not for you.

COVID left me broke, do you offer discounts on coaching?

COVID hurt a lot of us – I get it! When money is tight, it’s hard to find a way to part with an investment into education so I have some alternatives. First, consider the self-paced digital download guides. They’re super helpful and very budget friendly. Secondly, join our Facebook group as we do occasionally post about promotions!

How do I book my session with you? (Personalized or other)

Send us a message at [email protected] or send us a message via our contact form to book. Let us know what is that you want to book and we’ll provide you with a list of availability. Depending on the time of year, there may be a wait list up to 6-8 weeks


GET IN TOUCH

Toronto Wedding Photographers based in Durham and Cambridge Districts