Ideal Client Avatar: A Workbook
Trying to please everybody is a fast-track to heart ache; this is why you need to know who your ideal clients are and market to them.
This 48-page workbook covers:
- exploring your current client avatar
- brainstorming your ideal client avatar
- discussing ideal esthetics vs. ideal attitudes and values
- comparing and contracting your ideal avatar within your market and competition
- building your ideal client avatar
- reflecting on your personal values and alignment with your ideal avatars
- clues on how to find these ideal clients
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