Ideal Client Avatar: A Workbook


Trying to please everybody is a fast-track to heart ache; this is why you need to know who your ideal clients are and market to them.

This 48-page workbook covers:

  • exploring your current client avatar
  • brainstorming your ideal client avatar
  • discussing ideal esthetics vs. ideal attitudes and values
  • comparing and contracting your ideal avatar within your market and competition
  • building your ideal client avatar
  • reflecting on your personal values and alignment with your ideal avatars
  • clues on how to find these ideal clients

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