Implementing Smart Retainer Fees: A Workbook for Photographers


Determining your retainer isn’t simply about choosing what amount (or %) “feels right”; there’s a way to do it to make sure you’re building additional layers of sustainability and security into your business.

This workbook includes:

  • Discussions around terminology
  • Contract verbiage reminders
  • Overview of income management during crisis
  • Differentiating deposit vs. retainers
  • Determining your essential business expenses
  • Establishing a secure retainer amount
  • Flat rate vs. percentage retainer outlines
  • Case study
  • Reflections + troubleshooting

While written for wedding photographers; the information is applicable to all forms of photography.

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